Define what the commercial model rewards
Cost-per-action, cost-per-lead, and cost-per-sale arrangements connect payment to different events. An agreement should explain what makes an action valid, how it will be measured, and when it can be rejected or adjusted.
Discuss the quality requirements behind the event. A lead may need to meet an agreed geography, eligibility rule, or consent requirement. Clear definitions reduce uncertainty for advertisers, networks, and acquisition partners.
Make traffic requirements explicit
Approved geographies, traffic sources, creative claims, brand use, and incentives should be documented before a campaign begins. Partners should understand which changes require approval and who can grant it.
Test the conversion flow, reporting, and any server-to-server notifications with controlled examples. Check how duplicates, retries, attribution changes, and invalid events appear in each system.
- Agree permitted sources and promotional methods.
- Validate tracking with an approved test plan.
- Document review periods and reconciliation contacts.
Build a practical review cadence
A useful campaign review connects acquisition data with the advertiser's assessment of conversion quality. Share enough context to make decisions while limiting unnecessary disclosure of personal information.
No commercial model removes execution risk. Results depend on offer fit, creative, market conditions, measurement, and partner operations. Use early review periods to learn before increasing investment.
This is an original Telqiva educational guide. Requirements vary by service, partner, platform, and jurisdiction. Confirm the details that apply to your intended implementation before proceeding.